The Association of Mutual Funds in India (AMFI) is pleased to announce two new initiatives designed to raise investor awareness and promote financial literacy across the nation. These initiatives, named “Bharat Nivesh Yatra” and the “Bharat Nivesh Young Minds Essay Competition,” reflect AMFI’s dedication to cultivating a financially informed and empowered populace in India.
The Bharat Nivesh Yatra is a comprehensive 75-day initiative aimed at delivering financial education directly to millions across the country. Four specially branded buses will travel through over 170 towns, each outfitted with interactive kiosks and digital experience zones. These mobile classrooms will provide engaging educational resources focused on mutual funds, along with interactive goal-setting activities and SIP calculators to assist individuals in planning for their financial futures.
In parallel, AMFI is also announcing the Bharat Nivesh Young Minds Essay Competition, a nationwide contest for students in grades 8-12. Under the theme “Importance of Financial Literacy for a Viksit Bharat,” this competition seeks to foster financial literacy among the younger generation by encouraging thoughtful exploration of personal finance and its significance in national development. By involving both students and their parents in meaningful discussions about financial literacy, this initiative aims to lay a strong foundation for a financially astute future generation.
Smt. Madhabi Puri Buch, Chairperson, SEBI, commented, “India’s vision for Viksit Bharat, encompasses economic prosperity, social equity, and technological advancement. Financial literacy plays a crucial role in realizing this vision. By empowering individuals with financial knowledge and skills, India can foster responsible financial behaviour, promote entrepreneurship, and enhance the overall financial health of its citizens. This, in turn, will contribute to a stronger and more resilient economy, driving India towards it’s aspirations of a developed nation. I wish AMFI all the best for it’s initiatives.”
Mr. Navneet Munot, Chairman of AMFI, added, “We are excited about the two new initiatives – Bharat Nivesh Yatra and the Bharat Nivesh Young Minds Essay Competition as part of our commitment to enhancing financial literacy across India. These initiatives not only aim to educate individuals about the importance of investing but also seek to inspire the next generation to embrace financial knowledge as a vital tool for personal and national growth. By fostering a culture of financial awareness, we believe we can empower citizens to make informed decisions that contribute to a Viksit Bharat.”
Mr. Venkat Chalasani, Chief Executive at AMFI, stated, “Investor awareness and education is crucial for our young generation as they are the future of our nation. Through these initiatives, we aim to create a deeper understanding of mutual funds and their role in achieving financial goals. By reaching out to local communities, we’re not just spreading knowledge about financial instruments, but also empowering individuals to make informed decisions for their financial well-being. This grassroots approach to financial literacy is essential to equip every citizen with the tools to secure their financial future.”
AMFI has a long-standing commitment to promoting investor awareness and financial literacy across India. Over the years, the association has launched numerous initiatives aimed at educating the public about mutual funds and responsible investing under the ‘Mutual Funds Sahi Hai’ campaign. These initiatives reflect AMFI’s dedication to adapting its outreach methods to meet the evolving needs of diverse Indian investors and potential investors.
