According to Binance blog Binance has partnered with Worldpay, a global payments leader, to enable users to seamlessly purchase crypto using Apple Pay and Google Pay through its fiat onramp infrastructure. This move is not just a technical integration—it’s a significant stride toward making crypto more accessible, intuitive, and inclusive for users worldwide.
In a press release, Binance emphasized that this update reflects its ongoing mission to “meet users where they are” by integrating Web3 into familiar digital experiences. The integration is especially impactful in regions with low credit card usage but high mobile wallet adoption, empowering users to enter the crypto space using tools they already know and trust.
“By supporting the most widely adopted digital wallets, Binance enables new users to explore digital assets using tools they already trust.”
— Binance
Expanding global access to crypto
This isn’t Binance’s first foray into integrating Apple Pay and Google Pay—it initially launched limited support in 2022. However, this new integration through Worldpay removes earlier restrictions and significantly broadens access, especially for mobile-first users.
Worldpay, which processed $1.3 billion in stablecoin transactions in 2024, is deepening its footprint in the blockchain space. The company is actively exploring roles as a validator across multiple blockchains, aiming to better understand and contribute to transaction transparency and reliability.
“We want to be part of the ecosystem right at the base.”
— Sanchit Mall, Worldpay’s Web3 and Crypto Lead (APAC)
Why Fiat Gateways Matter
Crypto adoption begins with one simple step: converting fiat into digital assets. Binance’s expansion of fiat coverage has been central to onboarding users globally. In 2024 alone, Binance supported:
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1,000+ payment methods
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125+ fiat currencies
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Services in 20+ new countries
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Mobile money integration in 9 African nations
This robust infrastructure allows people—including the unbanked and underbanked—to access Web3 finance using payment systems they already use daily.
Apple Pay & Google Pay: A familiar onramp
Apple Pay and Google Pay are deeply embedded in users’ digital lives—from shopping to straming—and now, crypto. Through Worldpay, users can now:
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Use linked credit/debit cards to buy crypto
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Transact directly via mobile wallets on Binance app or web
This shift makes crypto onboarding smoother, especially in markets where digital wallets are the primary method of payment.
Building a truly global financial gateway
Binance’s VP of Fiat, Thomas Gregory, highlighted Worldpay’s reputation as a key reason for the collaboration:
“The goal is to empower users by providing broader choice and smoother access to crypto through familiar, mobile-first platforms.”
With over 60% of active fiat and P2P users making repeat transactions in 2024, it’s clear the strategy is working.
