Edelweiss Life Insurance: Rebranded Success
Edelweiss Tokio Life Insurance has rebranded as Edelweiss Life Insurance to underline its focus on innovation, simplicity, and a new-age approach to insurance.
Sumit Rai, MD & CEO, Edelweiss Life Insurance said, “The industry has transformed over last 3-4 years, steered by customers’ expectations from their preferred insurer in the digital era. Customers want a greater degree of trust, transparency, simplicity, innovative offerings, and ease of access. Guided by these values, we have strategically strengthened our ecosystem to elevate customer and distributor experience. We felt it was the right time for our brand to also embrace these values. We will uphold the promises made to our customers and stay committed to protecting their dreams and aspirations going forward.”
Over the last 4 years, the life insurer has reoriented its advisory approach, built insta-issuance capabilities in its customer onboarding journey, and built a unified app for creating ease of business for its distributors. It has also worked on its data and data analytics capabilities to support continued innovation. These changes have enabled the company to be nimbler in serving its customers.
This transformation undertaken over last 4 years reflects in the refreshed logo. The company has retained its brand positioning of ‘zindagi unlimited.’
“This is an important step in our business journey, one that will enhance our competitiveness in the marketplace. In case of any queries, we are available to assist our customers and partners,” Rai added.
Since inception, the life insurer has grown at a CAGR of 40%. In FY24, it reported a claim settlement ratio of 99.23%, and an NPS (indicator of customer satisfaction) of 56.
About Edelweiss Life Insurance:
Edelweiss Life Insurance (formerly Edelweiss Tokio Life Insurance) established nationwide operations in July 2011 with an immovable focus on protecting people’s dreams and aspirations. The company has been focussed on bringing innovation, simplicity, and a new-age approach to life insurance, aligned with the expectations of the customer today. It has been offering need-based and innovative life insurance solutions to help customers live their #zindagiunlimited. With a customer-centric approach, the company has been operating as a multi-channel distribution business to effectively serve its customers across the country. As of March 2024, the company has 109 branches in 88 major cities.
