Matrix Partners India Rebrands to Z47 Starting July 1
US-based investment firm Matrix Partners’ Indian arm will rebrand as Z47 starting July 1. This change is part of a global renaming and organizational update aimed at clarifying the local approach and independence of local teams. As part of this rebranding exercise, Matrix Partners China will become MPC, while US operations will continue under the Matrix name.
“The decision to rename is driven by a shared commitment to clarity in the marketplace, responsiveness to regional market dynamics, and a continued focus on competing locally, benefiting each organization’s portfolio companies, investors, and partners,” said Matrix Partners.
Matrix Partners India explained that the name Z47 is inspired by India’s goal to become a developed country by 2047, with a focus on the country’s founders and digital ecosystem. The rebranding will not change the firm’s operations and strategy in India, and it will continue to invest in early-stage startups.
Matrix Partners entered India in 2006 and now manages $1.5 billion in investments, backing over 100 startups, including A23, CreditVidya, Captain Fresh, DailyHunt, Foxtale, and Country Delight.
With this rebranding, Matrix India becomes the second foreign investment firm to rebrand its India operations. In June 2023, Sequoia Capital spun off Sequoia India & Southeast Asia as Peak XV Partners, inheriting over $9 billion in investments across 400 companies. Matrix emphasized that its India entity has been independent from the start.
Recently, early-stage VC fund 9Unicorns rebranded as 100Unicorns and launched its second fund, 100Unicorns Fund II, with a corpus of $200 million.
Matrix India’s rebranding follows the rollout of its fourth fund, sized at $525 million, over a year ago. This capital has been deployed in several homegrown startups, including B2B home decor brand Trampoline, GenAI startup Grey Labs AI, and D2C brand Foxtale.
